Hi, I’m Lauren.

As the CEO of a rapidly growing scale up technology company with employees in 15 countries, we need to constantly innovate, and break through the constraints of orthodoxy. Lauren’s flexibility, and readiness to absorb new challenges has made her a useful ally in this growth strategy. From Interim team management support, setting strategies, (and then hiring both team members and a full time leader), to running  analysis projects on new market sectors giving support and actionable insight, Lauren has stepped in and simply made it happen. The confidence she inspires allows you to outsource lots of decision making to her, and where that’s not appropriate, she presents the decision points in a researched and consumable fashion. Coupled with a style that allows her work with any team easily and quickly she’s the ideal consultant.

I loved working with Lauren! She was a fantastic interim manager and really knows how to galvanise and motivate teams. Lauren hits the ground running and asks the questions nobody else thinks of. She introduced strategic campaign measurement into our marketing team and revolutionised our Middle Eastern campaigns to a high performing level. She is strategic and results driven and one of the most fun and innovative marketers I’ve met.

Lauren did an amazing job of setting up and managing a new loyalty rewards programme for O2 Drive Car insurance policy holders. This was a completely new product and new marketplace for O2.  Lauren’s a natural problem-solver and expert key stakeholder manager and helped us achieve our redemption goals.  She sourced and negotiated monthly giveaways, designed all the inlife customer lifetime communications and maintained a profitable customer lifetime value.   Lauren is enthusiastic, upbeat and a real pleasure to work with

Lauren radically transformed our marketing approach in digital education.  She is bursting with energy, creative and a disciplined planner.   She dug to the heart of our customer and commercial issues conducting surveys, commercial analysis with a detailed marketing audit that helped us not only understand the changing external marketplace, but also our internal capacity and capabilities.  If you have a busy team and need to address an issue, Lauren provides that critical support by creating strategies that sail through executive team approval and develops clear actionable plans for busy teams to implement

Lauren’s market data, knowledge and skills are limitless! She played a critical part in helping our business internationalise from South Africa to EU.  I tasked her with a market feasibility study and she researching and developing plans in a myriad of areas from internationalisation barriers, market entry approaches, market opportunities/size and competitor research.  Lauren takes a rough brief and builds it into a clear business strategy that provides the insights, commercial numbers and plans that are appropriate and realistic for our business. She’s energetic and determined to make you succeed.  Lauren is the perfect consultant and sounding board that allows me, as CEO, to make big and small decisions with conviction

Lauren has a thirst for knowledge that leaves no stone unturned to ensure she knows all there is to know about a market or customer. Her resulting projects are delivered not only on brief and on budget but to increase profitability too. I think her ongoing higher education helps greatly in this pursuit for positive outcomes. Lauren is disciplined and determined in a way that I have never seen in any other marketer, it must come from her triathlon and ultra running background. Sounds intense right? She’s fun too, I don’t know where all the energy comes from!