Switching The Exec Team’s Focus from Macro to Panoramic View – Long Term The overall increase in marketing budget proves […]
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Adopt the Game-Changing Methods of Highly Successful Account Management and Sales Teams Lauren Cooper (EMBA) Strategic Consultant How does a
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How a customer-focused product strategy made Apple the top tech company A product is a tangible thing that satisfies a
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Customer experience (CX) transformation is the secret sauce that gets your marketing mix geared up to completely nail new product
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As a CEO or Senior Marketing leader, you’ve already got a great team delivering marketing activities, but you still need
The Marathon Des Sables (MDS) is a 6-day self-supporting race across the Sahara. The terrain is tough, the weather is
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You can’t be all things to all people, and you need to know the problems your product/service solves. A marketing
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How to Jump Into a New Market Competitively When you launch a new product, enter new market, or do both,
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